New year, no phone? Vitaminwater is betting people won’t be able to live without their smart devices for an entire 12-month period, per a new promotion that was unveiled on Tuesday, December 11.
In fact, the company is so confident that saying goodbye to a smartphone for 365 days is nearly impossible that it announced plans to give $100,000Opens a New Window. to the first person who can do so successfully.
Those who think they can go smartphone free to the tune of 100 grand are being encouraged to share why they feel they’re up for the challenge on social media, which is pretty ironic given the parameters of this contest. Still, interested participants need to use “#nophoneforayear” and “#contest” on either Twitter or Instagram in order to formally sign up. The deadline to enter is January 8, 2019.
Once the contest has closed, Vitaminwater plans to choose one lucky luddite who will be asked to ditch their smartphone in favor of a 2000s-era dumbphone – and to experience the joys of partying like it’s 1999 – for an entire calendar year, no exceptions.