Disney Wants to Track Park Visitors By Secretly Photographing Their Shoes


With millions of tourists visiting its theme parks around the world each year, it makes sense that Disney would want to track how visitors move about its attractions to help minimize lines and crowds and also to provide a unique experience for each guest. But does it have to sound so incredibly creepy?

The parks already offer a wearable wristband called the MagicBand that allows visitors to skip the lines on many rides and access photos automatically taken by many of the attractions. It also allows the company to collect information about its guests, which is useful for marketing and future park design.

But that’s an opt-in service which means that many guests walking around Disneyland, Walt Disney World, or Disney’s other theme parks, aren’t being tracked. Mickey can’t have that. So, according to a patent filed last year, Disney wants to use covert cameras hidden around the park to photograph and track guest’s shoes and other footwear to keep tabs on where they go, or what attractions they’re visiting.



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